AdLynk
Ad serving + inventory monetization (path to Adxerv.com)
Lead
Manneajeet (project) · Shashank (accounts) · Aditya (tech)
June target
Ship Inventory + Monitoring + Insight forecasting; QA full flow
Revenue posture
Foundation month — revenue scales post Adxerv launch
Scope — now
- Inventory section (build + test)
- Admin dashboard: filter + value corrections
- Account + small feature polish
- Monitoring framework so AM can act in real time
- Insight: forecasting report template for Shashank's team
Scope — next
- Performance section (UI built, needs wiring + tests)
- Full backend regression on Inventory + Performance
- Section-by-section QA pass
Scope — later
- Adxerv.com — video ad serving competitor + direct advertiser performance
- Agency acquisition / build (TV ad solution) — 50% publisher direct, 50% AdLynk remnant
- Target: ₹5 cr bottom line on AdLynk (~70% margin post commission)
Team
- ManneajeetProject lead — owns execution, team building, delivery
- Wasim KhanBD via old colleagues + Lovable UI builds + cash-flow management + money recovery
- ShashankAccount management
- AdityaOperations + campaign mgmt + tech build (reports to Shashank)
- RaissaClient servicing → BD
- GurClient servicing → BD
- GouranshStaging + preprod + production deploy
- AnkitBilling + invoicing
Risks
- Tech bottleneck if Aditya stretched across build + ops
- R&D for backend combinations not yet staffed
- Adxerv launch gated on AdLynk reaching ₹5 cr bottom line
Economics
~70% margin post commission. ₹5 cr bottom line unlocks agency play + Adxerv positioning.
Blockers
- Backend test coverage across Inventory + Monitoring
- Forecasting report format not finalised for client handoff
- Staging/preprod throughput dependent on Gouransh bandwidth