ZentrixDigital · Leadership cockpit

Org & RACI

Who owns what, and who reports to whom across products.

Cross-cutting (all products)

Manneajeet
Founder · execution lead across products — builds the right team, ships product, drives Performance + market travel for AdLynk and SwiftDesk
Wasim Khan (me)
Founder · BD via old colleagues · Lovable UI builds · business logic · cash-flow management · money recovery
Gouransh
Staging + preprod deploys (all products)
Ankit
Billing + invoicing (all products)

AdLynk

Shashank↳ Manneajeet
Account management lead
Aditya↳ Shashank
Operations + campaign mgmt + tech builds
Raissa↳ Shashank
Client servicing → BD
Gur↳ Shashank
Client servicing → BD

SwiftDesk

Sameen↳ Manneajeet
Ops scale lead — 5 → 5000 seats
Zubiya↳ Manneajeet
Talent + operational smoothness
Sneha↳ Sameen
Meta marketing + trial→paid
Ansh↳ Sameen
Paid PM (retention + expansion)
Ananya↳ Sneha
Inbound chat + qualification
Riddit↳ Sameen
Script writer
Mansi↳ Sameen
Trainer manager
Alpana + trainers↳ Mansi
Caller training delivery
Kritika↳ Manneajeet
UI + flow + FE/BE coordination

LeadBrain

Shadab↳ Wasim + Manneajeet
LeadBrain vertical lead

RACI — major workstreams

Workstream	Product	Responsible	Accountable	Consulted	Informed
AdLynk Inventory + Performance build	AdLynk	Aditya	Shashank	Manneajeet, Wasim	Wasim + Manneajeet
AdLynk Monitoring + Insight	AdLynk	Shashank	Manneajeet	Aditya	Wasim + Manneajeet
AdLynk Staging/Preprod/Prod deploys	AdLynk	Gouransh	Aditya	—	Shashank
SwiftDesk 250→15 funnel	SwiftDesk	Sneha	Sameen	Ananya, Ansh	Manneajeet
SwiftDesk CQS/LQS/FIS scoring	SwiftDesk	Kritika	Sameen	Aditya, Mansi	Manneajeet
SwiftDesk caller training loop	SwiftDesk	Mansi	Sameen	Riddit, PMs	Manneajeet
SwiftDesk ops dashboard	SwiftDesk	Kritika	Sameen	Gouransh	Wasim + Manneajeet
LeadBrain workflow + Lovable UI	LeadBrain	Shadab	Wasim + Manneajeet	Kritika	Partners
LeadBrain Elevate account scale	LeadBrain	Shadab	Wasim + Manneajeet	—	Partners
Billing across all products	All	Ankit	Wasim + Manneajeet	Product leads	Partners