Financials
Unit economics + scaling math per product.
SwiftDesk
ARPU / seat / mo
₹15,000
Net margin
~47%
June target seats added
15 paid
Scenarios
200 seats
Rev: ₹30L / mo · Net: ₹14L / mo
Assumption: Funnel + retention proven
500 seats
Rev: ₹75L / mo · Net: ₹40L / mo
Assumption: Hiring + training programme live
1000 seats (LeadBrain/Digitmoney pipe)
Rev: ₹2 cr+ / mo · Net: —
Assumption: Appointment + sale solved
5000 seats (12-mo stretch)
Rev: ₹7.5 cr / mo · Net: —
Assumption: Enterprise + offline motion mature
- Home-run candidate — Manneajeet's primary focus
- Margin compounds with retention + seat expansion via Ansh
AdLynk
Stage
Foundation (Jun 26)
Margin profile
~70% post commission
Unlock target
₹5 cr bottom line
Scenarios
₹5 cr bottom line
Rev: — · Net: ₹5 cr / yr
Assumption: Unlocks agency build + Adxerv
Adxerv direct-advertiser ramp
Rev: — · Net: Step-change
Assumption: Video ad serving competitor positioning
Agency play (TV solution)
Rev: — · Net: Margin via 50% publisher direct + 50% remnant traffic
Assumption: Acquisition or build
- R&D for backend combinations not yet staffed — gating factor
- Tech bottleneck risk on Aditya across build + ops
LeadBrain
Elevate Digital base
₹14L / mo bottom line
Active anchor brand
Mahindra
Concentration risk
HIGH (Haresh lesson)
Scenarios
Elevate 2.5x (Tata/Nissan/Hero)
Rev: — · Net: ₹35L / mo
Assumption: OEM expansion lands
Direct enterprise meta-spend mgmt
Rev: Step-change · Net: Margin stack
Assumption: Team + training in place
Saathi properties layer
Rev: Multi-vertical · Net: Compounding
Assumption: Acquisition + retention engine proven
- Diversification mandatory before scaling team
- Drive Solution unlocks +35% profit on Elevate-style OEM relationships