ZentrixDigital · Leadership cockpit

Overview

Wasim Khan + Manneajeet — three products, June status, this week's commitments.

AdLynk
Needs attention

Ad serving + inventory monetization (path to Adxerv.com)

June target
Ship Inventory + Monitoring + Insight forecasting; QA full flow
Lead
Manneajeet (project) · Shashank (accounts) · Aditya (tech)
Top blockers
  • Backend test coverage across Inventory + Monitoring
  • Forecasting report format not finalised for client handoff
  • Staging/preprod throughput dependent on Gouransh bandwidth
Open product
SwiftDesk
On track

Call-center SaaS — partner.swiftdesk.in + ops.swiftdesk.in

June target
250 leads → 50 free trials → 15 paid clients; lock evaluation scoring
Lead
Manneajeet (project) · Sameen (ops scale) · Zubiya (talent)
Top blockers
  • CQS/LQS/FIS scoring still being calibrated from Whisper + Llama 3 outputs
  • Caller incentive model: sale/closure vs handling vs hybrid — undecided
  • Appointment + sale conversion in current flow is weak
Open product
LeadBrain
Needs attention

Meta-ads lead generation platform (replaces ad-network dependency)

June target
Streamline workflow with team; manual media buying tests; Lovable UI v1
Lead
Shadab · sponsored by Wasim + Manneajeet
Top blockers
  • Historic concentration risk (Haresh dependency lesson)
  • Manual workflow not yet productized
  • CPA / appointment / loan-closure models still being validated
Open product
This week's commitments
  • Jun W1SwiftDeskCaller incentive model decidedManneajeet + SameenBlocked / off track
  • Jun W1AdLynkAdmin dashboard fixes on stagingAdityaNeeds attention
  • Jun W1SwiftDeskMeta campaign live for 250-lead pushSnehaOn track
  • Jun W2AdLynkInventory section on preprodAditya + GouranshNeeds attention
  • Jun W2AdLynkForecasting report template client-readyShashankNeeds attention
  • Jun W2SwiftDeskSameen overview dashboard liveKritikaNeeds attention
North-star numbers
SwiftDesk · 200 seats
₹30L rev · ₹14L net / mo
SwiftDesk · 500 seats
₹75L rev · ₹40L net / mo
AdLynk unlock
₹5 cr bottom line → Adxerv
LeadBrain base
₹14L / mo (Elevate)
LeadBrain 2.5x
~₹35L / mo (OEM load-on)
ZentrixDigital — Wasim Khan + Manneajeet — parent vision
Three products
  • · SwiftDesk (call center)
  • · LeadBrain (media buying)
  • · TekTon (tech solutions, custom LLM later)
Future properties
  • · AdLynk → Adxerv → Ad agency
  • · Drive Solution (auto dealers + OEMs)
  • · Fincare Solutions (paisabazaar/bankbazaar-style)
  • · Health Saathi247 (sugarfit/Thyrocare model)
  • · LoanSaathi247 (Digitmoney/Finance Buddha)
  • · HomeSaathi247 (property commission)
  • · PadhoSaathi247 (education)
Geo
  • · India (now)
  • · UAE (next)
  • · Indonesia (after)